Artificial Intelligence or AI is the science and technology that deals with making machines intelligent. This term was first coined by John McCarthy in 1956.
In the 1960s, AI started to get popular in research laboratories and also in commercial applications. The early computers were not able to perform tasks like reasoning, planning and learning.
In 1969, the first computer program that could pass the Turing Test was created. This was achieved by Alan Turing. It was named ELIZA after his wife.
Later in 1974, the first computer program that passed the Turing Test was named PARRY. In 1980, the first computer program that was capable of creating its own programs was developed.
Nowadays, there are several different ways in which AI is used in business. One of the most popular uses of AI is in the field of marketing. Marketing is done through various means. These include the use of internet marketing, radio and television marketing, print media marketing, direct marketing and other forms of advertising.
In internet marketing, AI is used to provide search engine optimization (SEO). SEO is the process of optimizing websites for better ranking in search engines. This is done by using certain keywords that have high search volumes. Search engines rank websites based on the number of times these keywords are searched for and the number of links that point to that website.
Another form of marketing that makes use of AI is email marketing. Email marketing is the process of sending emails to potential customers. These emails are designed to make the customer think about the product being offered. The emails are sent at regular intervals to keep the customer interested in the product.
In radio and television marketing, AI is used to create content that is more interesting and more relevant to the audience. The content is then broadcasted in the form of audio or video.
Print media marketing also makes use of AI. Here, the content is written in a way that is easy to understand and interesting to read. This is done to encourage people to read the content and thus increase sales.
Direct marketing makes use of AI as well. This is done through the use of personalized letters and cards. The letters and cards are designed to target specific customers. They are also designed to be more interesting than generic letters.
The above mentioned methods of marketing make use of AI. These methods can be combined to achieve greater results. For example, if you want to send an email to your customers, you can add a short audio or video to it. This will help the customer remember the information contained in the email. This will also help the customer decide whether to buy the product or not.
