Google Business Profile Bug Deletes Reviews
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A Google bug has caused some reviews to disappear from local listings
Since Friday, many businesses have seen fewer reviews on their Google Business Profile listings in Search and Maps. This issue seems to be affecting businesses of all sizes, and Google is currently working on a fix.
What You Need to Know
Businesses of all sizes have reported a sudden drop in the number of reviews shown on their Google Business Profile listings in Search and Maps. Initially, it was unclear whether this was an intentional change or a glitch. However, local SEO experts and Google Top Contributors have since confirmed that Google is addressing a bug causing reviews to temporarily disappear.
The impact varies—some businesses have lost a handful of reviews, while others have seen dozens vanish. In some cases, the total review count appears incorrect, even if individual reviews are still visible.
Google’s Statement on the Matter
At first, Google didn’t say anything about the issue. But Victoria Kroll from the Google forums later confirmed that it’s just a display problem. The missing reviews still exist, and Google is working to fix the review counts. In the meantime, they recommend checking Google’s Review Policy Guidelines to ensure none of the missing reviews were removed for breaking spam or content rules.
We’re aware of an issue affecting some Google Business Profiles, causing some profiles to show lower-than-actual review counts due to a display issue. The reviews themselves have not actually been removed. We’re working hard to resolve this and restore accurate review counts as quickly as possible. We appreciate your patience.
Victoria Kroll from Google
The Importance of This Issue
Don't worry—your missing reviews will probably come back once Google solves the problem. In the meantime, review Google’s guidelines to ensure none of your reviews were removed for breaking the rules. Keep asking satisfied customers to leave new feedback on different platforms to maintain a strong online presence in case the problem lasts longer. With Google actively working on a solution, your reviews should be restored soon, leading to a more reliable experience moving forward.
Ways to Manage This Until Google Resolves It
Relax—Your Reviews Will Be Back
If this is a Google glitch, your missing reviews should come back once the issue is fixed. Keep an eye on Google’s official updates for any news.
Review Google’s Rules
Check that none of your reviews break Google’s content guidelines. Even with a bug, Google may also remove reviews that seem fake or spammy.
Keep Getting New Reviews
Ask happy customers to continue leaving fresh reviews on Google and other sites like Yelp and Facebook. A steady flow of positive feedback helps balance out any temporary losses.
Track and Save Your Data
Take screenshots and note any major changes in your review count. This information can be helpful if you need to contact Google support for assistance.
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